Automation
Stop copying information from one place to another.
Most businesses don't deliberately design their technology. It grows with them. A spreadsheet fills the gap between two systems and somebody moves information by hand. Automation removes the repetitive work while keeping people involved where judgement matters.
The kind of things that can be automated
Enquiries & bookings
Website and booking forms that go straight to email, a calendar or a CRM, with an instant confirmation to the customer.
Invoicing & payments
Invoices raised automatically from a booking or order, with reminders for anything unpaid.
Stock & e-commerce
Keeping stock, orders and products in sync across Shopify, Amazon, eBay, Etsy and wholesale channels.
Review requests
A friendly follow-up asking happy customers for a review, sent at the right moment.
Reporting
Connecting information from separate systems into one clear picture of what is really happening.
Practical AI
AI assistants that answer common questions, draft replies or pull out information, where they genuinely help rather than because AI is available.
Approach
The business problem first. The software after.
Sometimes the answer is new technology. Sometimes it's using what you already have differently. Sometimes it's removing technology altogether. The objective is not more technology. It's a business that works better.
Bigger picture?
For established businesses that need someone to own the wider technology picture, I also work as a Fractional CTO: technology strategy, systems architecture, data, automation and AI, software decisions and technical suppliers.
Packages
Automation packages
Something in the business should work better.
Tell me what's causing the frustration, taking too much time or holding the business back. You don't need to know what the technical solution is.